Membership Benefits
A series of campaigns to drive awareness and usage of a select set of benefits and services included with an Adobe Creative Cloud membership e.g. Learn, Fonts, Stock, Acrobat, Beta Programs, and Libraries. The goal is to improve value perception and shift customer perception from CC being a subscription to a membership.
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Primarily designed paid media content, in-app banners and email to align with video content i.e. had way too much fun creating gif animations under 150kb for everything everywhere all at once.
Occasionally helped with storyboarding ideas and sifting through stock music for video content. -
Doug Beach, Sr. Creative Director
Brian Yap, Creative Director
Andrew Harner, Assoc. Creative Director
Mark Buenafe, Sr. Art Director
Joseph Martinez, Sr. Art Director
Diana Tran, Sr. Designer
Jan Maulhardt, Copywriter
